The Missguided brand created a whole campaign using the hashtag #KEEPONBEINGYOU that encourages people to focus on their individuality and to not strive to be like everyone else. But they went further than just beautiful and interesting clothing and decided to help women feel more confident in their stores. And the way they did it is simple and incredible.
We at Bright Side are convinced that every woman is a bright personality with her own unique features. And there is no longer a reason to be shy about who you are. We are happy to share with you Missguided’s campaign that puts this idea front and center.
Their interesting campaign includes some unusual mannequins, which are very different from the ordinary soulless masks with perfect bodies that we have become accustomed to. Namely, they are completely the opposite of the unattainable ideal, but reflect what real women encounter in their everyday lives.
They have mannequins with vitiligo, stretch marks, freckles, and even those in hijab. And all of these things are inclusive of a feminine beauty that should not be hidden or that women should not be ashamed of. You don’t need to have snow-white skin, no wrinkles, or a model perfect body to be beautiful and gorgeous.
Missguided know this for sure, and they are trying to support women and help them to not be shy about their body. Each wrinkle and each birthmark makes them unique. And this is what makes them stand out from the crowd.
And the fact is that this is exactly what women need, according to numerous positive comments from users on Twitter. Check some of them out below:
Do you agree that Missguided did a great job? Would you prefer to see mannequins like this, or just the ordinary ones, in stores? We would like to hear your thoughts in the comments.